Our expertise to enrich the knowledge of your consumers

"We enrich the knowledge of your audiences and detect for you the best behavioural levers to address them."

Consumer profiling analyses:

We carry out various consumer profiling analyses for you. These lead to the following results:

  1. A clear and relevant report, delivered in just a few days
  2. Recommendations on the actions to be taken to achieve your objectives
  3. A detailed presentation by our experts

Download a sample report here to give you a good idea of our capabilities.

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We define the scope of all our studies in detail.
The socio-demographic and psychographic profile and values are described in detail.
The environmental profile, in terms of mobility, connectivity and media consumption are very detailed.
Our summary highlights the most important elements in the profile analysed.

Our 3-step methodology:

  1. Determining your marketing needs on the basis of one or more questions

    The essential starting point for all our analyses: "What do you want to know, about whom and for what purpose? Some examples of questions:

    - "Who is the Belgian consumer sensitive to electric vehicles?" 🚗
    - "Is tennis a good conversion lever for my audience?" 🎾
    - "Towards which societal issues is my audience positioned?" 🌱
    - "What is the typical profile of the consumer sensitive to my brand?" 🎯

    Discover here some of the many fields of application of our approach.
  2. Define the different audiences that will enable you to answer your questions

    Starting with a panel of 4 billion consumers, the definition of these audiences can be done either:

    - Based on WYNTA's own definition criteria
    - Based on your data or information already available (from your CRM for example)

    In all cases, we will accompany you to validate the best panels to analyse together 🐵

  3. Profile the different audiences/audiences identified
Socio-demographic 👨👩👧👦
Gender, age, language, geolocation, educational, relational and parental status - the fundamentals of audience profiling are no secret to us.
Behavioural 🎭⚽🌱
Everything you need to know about your consumers, from their values to their consumption habits, their sensitivity to customer experience, their environmental profile, and many more.
Psychographic 🧠
Is it wise to address an impulsive person in the same way as an analytical or worried person? We can help you to identify the most important personality traits of your consumers, so that you can talk to them in the most appropriate way.
Financial 💰💳📈
Do your consumers have a premium or low-cost consumption profile? Are they looking to save money, to invest, or both? Learn more about the financial profile of your consumers and their relationship to money.